About Us
Learn about who we are and what we stand for

Step through the front door and you can feel the warm, welcoming spirit and the pride of community that makes GreenFields of Geneva such a wonderful place to live and grow.

We’re a not-for-profit Life Plan Community conveniently located in charming Geneva, Illinois. We offer a perfect neighborhood location, beautiful, maintenance-free residences, an unsurpassed lifestyle and amenities, and the assurance of a lifetime continuum of care. As our residents will tell you, GreenFields is retirement living at its best. 

We first opened our doors in 2012, but we’re built on a strong foundation 40 years in the making. As part of Friendship Senior Options, GreenFields is modeled on the high-quality of senior living and care pioneered by our sister community, Friendship Village of Schaumburg. Opened in 1977, Friendship Village is the largest Life Plan Community in Illinois.

Because of our shared heritage and values, you can be sure that at GreenFields, residents always come first. And we’re committed to making their lives as fulfilling as they can possibly be.

As a Life Plan Community, we offer new GreenFields residents the unique opportunity to enter into a Life Care contract, which guarantees they'll have a home for life, even if their health care needs change. This is an important distinction to consider. Many for-profit senior communities only offer rental arrangements, which may require the resident to find another place to live if their care needs change.

Our Mission, Vision and Values

Our mission is to provide seniors with distinctive homes and exceptional services that respect their faith traditions, support their independence and enhance their well-being. Simply put, at GreenFields, friendship is at the core of everything we do.

Our vision is to be nationally recognized as an exemplar of senior-centered services through innovation, perseverance and growth. As an expression of friendship, we extend our expertise and resources to our partners, affiliates and the broader community.

Our values encompass faith, integrity, community, service, stewardship and growth. We uphold an exceptionally high standard of excellence.

View our 2017 Annual Report online

by clicking here

Our Leadership

Friendship Senior Options is a national leader in the senior living industry. Many of the individuals who head our organization also hold volunteer positions with LeadingAge Illinois, the association representing not-for-profit senior living communities.

GreenFields Board of Directors


Catherine C. Tardy, Chair 
Realtor
Baird & Warner


Ronald Ahlman
Labor Relations/Education Director
Fox Valley Builders Association (retired)


Charles Cassell
Founding Partner
Burnridge Cassell Associates (retired)


Thomas Castronovo, Treasurer
Founder and Financial Advisor
Criterion Wealth Advisors, LLC


Goeff Roehll, Secretary
Hitchcock Design Group


Paul Schaffhausen
Senior Federal Tax Counsel
McDonald’s Corporation (retired)


Steve Smith
Founder 
Accretive Health (retired)

Management

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Stephen Yenchek
President and Chief Executive Officer

President and Chief Executive Officer

During the past 20 years, Stephen A. Yenchek served in a variety of positions at Friendship Village and Friendship Senior Options. Mr. Yenchek was promoted to President and Chief Executive Officer of Friendship Senior Options in November 2009. In this position, he is responsible to the Board of Directors for the strategic leadership and future development of the organization.

Mr. Yenchek formerly served as Vice President, Chief Operating Officer and Vice President, Operations and Corporate Development. Prior to joining the organization, Mr. Yenchek served as a consultant for strategic planning, marketing and operational effectiveness, Elmhurst Memorial Hospital as Vice President Professional Services, John F. Kennedy Medical Center as Vice President-Operations, and Maryland Health Care System as Director of Administrative Services.

Mr. Yenchek is a graduate of Boston College with a B.S. in Economics and Biology, and a Masters of Health Administration from Duke University.

He is a Certified Aging Services Professional from the Coalition for Leadership in Aging Services and serves on their Board of Advisors. He is a frequent contributor to state and national organizations through their educational programs. He is a member of the American College of Healthcare Executives.

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Michael Flynn
VP and Chief Financial Officer

VP and Chief Financial Officer

Michael A. Flynn is a senior executive with over 29 years experience with 23 years in the long-term care field. Mr. Flynn rejoined Friendship Senior Options in August 2012 to provide leadership and direction for all aspects of the financial operations for the parent and all affiliate organizations.

Prior to his latest position at Friendship Senior Options, Mr. Flynn was appointed Chief Executive Officer at Smith Senior Living where he was responsible for the day-to-day leadership and strategic development of organization, which serves two CCRC campuses in the southwest sector of Chicago and suburban areas. He has played key financial and operating roles with regard to sound fiscal management, tax-exempt financing, and regulatory and corporate compliance, among other issues.

Prior to joining Smith Senior Living, he served as Vice President and Chief Financial Officer for Friendship Village of Schaumburg. Prior to joining Friendship Village, he worked for manufacturing organizations in the positions of Internal Auditor and Controller.

Mr. Flynn is a graduate of DePaul University with a B.S. in Accounting, and he received an MBA from Keller Graduate School of Management. Mr. Flynn is a Certified Public Accountant.

He currently serves as the Chair of the CARF/CCAC financial advisory panel. Mr. Flynn has conducted surveys for CARF/CCAC for the past 23 years. He is a Retirement Housing Professional. He serves on the Finance Committee for Health Resources Alliance. He is chair elect of the LSN Board, and he is a member of the LSN Finance Committee. Mr. Flynn is a frequent speaker at national and state association meetings.

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James Holbrook
Executive Director, GreenFields

Executive Director, GreenFields

James Holbrook has served the family and senior services industries in a variety of positions throughout his distinguished career,. In 2015, Mr. Holbrook was named Executive Director of GreenFields of Geneva. In this position, he provides leadership and has overall responsibility for the day-to-day operations of the community.

James Holbrook most recently served as Senior Vice President Corporate Operations at Lutheran Life Communities in Arlington Heights, Illinois. He began with Lutheran Life Communities in 2000 and previously held the titles of Administrator of Home and Services as well as Administrator of Community Services. Prior to joining LLC, Mr. Holbrook worked at Lutheran Child and Family Services, Lutheran Social Services of Illinois, Proviso Family Services, and Concordia University.

James Holbrook is a graduate of Concordia University where he received two degrees: a Bachelor of Arts Social Services and a Master of Arts Human Services. He also received his certification as a Licensed Nursing Home Administrator from the State of Illinois.

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Patricia Mash
VP, Planning and Marketing

VP, Planning and Marketing

Patricia Mash was hired as Vice President of Planning and Marketing in March 2011. In this position, she leads the strategic planning, marketing, branding, communications and sales for Friendship Senior Options and Friendship Village.

Ms. Mash's experience offered Friendship Senior Options a new approach to marketing and sales in the senior living business. Prior to joining Friendship Senior Options, Ms. Mash held numerous positions in marketing. She spent 20 years at United Airlines where she served in various marketing positions including President of Mileage Plus Marketing, Inc. and Vice President of Revenue Management. She also served as Senior Vice President of Marketing for Equity Residential in Chicago and Senior Vice President of Marketing for Riverstone Residential Group in Dallas, TX.

Ms. Mash is a graduate of Binghamton University where she received an MBA, with a concentration in Marketing, and St. Lawrence University where she received a B.A. in Sociology. She is also a Certified Marketing Professional.

Patty Sanches

Patty Sanches
Corporate Director, Human Resources

Corporate Director, Human Resources

Patty Sanches joined Friendship Senior Options in January 2004 as Human Resources Manager. In December 2005, Patty began serving as Director of Human Resources, responsible for the strategic planning and overall administration of the Human Resources function that provide services and programs for all associates of Friendship Senior Options and its subsidiaries. Patty is a Human Resources professional with over 35 years of HR experience with 18 years in the long-term care field. Prior to joining Friendship Senior Options, Patty was a Human Resources Manager for Woodstock Senior Living Communities, Human Resources Consultant for Leading Edge Consulting Group and Human Resources Specialist for Pace Suburban Bus Service. Patty is a Senior Certified Professional, SHRM-SCP, through Society for Human Resources Management (SHRM) and also certified as a Senior Professional in Human Resources, SPHR, through the Human Resources Certification Institute. She is an active member of the Society for Human Resources Management as well as the Northwest Human Resources Council. She currently is a member of the Workforce Advisory Group for Leading Age Illinois.

Linda Flaherty

Linda Flaherty
Corporate Director, Risk Compliance and Accreditation

Corporate Director, Risk Compliance and Accreditation

Linda Flaherty is an RN with a BS in Business Management and a MBA with progressive experience in risk management, patient safety, healthcare quality, compliance and management. She has been successful in the development and implementation of these types of programs as well as moving programs forward in their development of risk reduction strategies, patient safety improvements and achievement of quality goals. In addition, Linda has successful experience with accreditation and IDPH compliance.

Her diverse background includes acute care, senior care, outpatient settings, and physician offices. She has worked for Resurrection Medical Center, Weiss Memorial Hospital, Care Centers (a long-term care management company), and as a consultant for Pendulum, LLC, a Risk Management Consulting firm.

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